How to Test Landing Pages With a Link Rotator

A link rotator sends visits to more than one destination. It can help compare two versions of a landing page you control, provided the traffic source and affiliate program permit that routing.

Define the test

Start with one question, such as whether a shorter introduction helps visitors find the relevant information. Keep the offer, traffic source and reporting window comparable. Use two clear campaign labels and document the intended split.

Keep destinations predictable

The description beside the link must remain accurate whichever version appears. Do not route reviewers and readers to different content to evade restrictions. Do not quietly replace an educational page with an unrelated offer.

Check the implementation

• Use an allowlist of destinations rather than accepting arbitrary redirect URLs.
• Preserve the affiliate program’s generated tracking fields.
• Check for redirect loops, unavailable pages and unexpected domains.
• Keep a record of destination changes and a working fallback.

Read the results carefully

A split such as 50/50 is a test setting, not a promise that every small sample will divide evenly. Compare approved results, costs and reversals over the same period. A handful of conversions is not enough to establish a lasting winner.

Use the tracking guide to keep visit labels separate from conversion attribution. Keep one stable destination when a test would add more confusion than useful evidence.