How to Test a Stripcash Easy Link on One Mobile Placement

Set up one measurable mobile placement and check the effect of a creative that can change behind the same URL.

Choose the format before generating the link

Decide how much space the placement has and how it behaves on a narrow screen. Stripcash’s Easy Links article describes choosing a traffic type, subtype and target domain in its dashboard. Pick the format the placement actually supports. Keep one separate campaign label for that slot.

Keep a record of what was served

Stripcash describes Easy Links as choosing creatives or destinations using visitor signals. A stable URL can therefore serve a changing experience. Take a dated note of what you saw on the target devices, and check whether the widget covers controls or moves the page as it loads. Give readers a clear way to close an overlay where applicable.

Compare with your current slot

Use your existing placement as the baseline and compare over similar traffic periods. Check credited actions as well as clicks, and look for any change in how often users abandon the page. The vendor’s report on its previous creative says what happened in its own test. Your decision should come from your placement data.

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Sources

• Stripcash source 1