A LiveJasmin Campaign Was Working. Why Did Results Drop?

Find out whether an existing cam campaign lost traffic, stopped recording results, or converted less often.

Find the first number that changed

Compare two periods with similar weekdays, hours and reporting delays. Pull visits, network clicks, credited actions and commissions for the same campaign. If visits fell first, look at delivery by placement. If network clicks held steady but credited actions fell, check the destination and offer rules. If the network still shows results while your tracker does not, investigate the reporting connection before changing the ads.

Separate new activity from returning customers

A revenue-share campaign can earn less in a week even when new signups hold steady. If your report separates new activity from recurring purchases, compare both. Check whether the traffic mix changed by country, device or placement. A strong segment shrinking can pull down the total even if each individual segment performs about the same. If the available reports cannot show the split, ask your affiliate manager what they can verify.

Make one reversible change

Review the change log for the first day the drop appears. Check the live link from the affected placement and reproduce the problem if possible. If a recent landing-page edit broke the mobile button, fix the button before replacing the offer. If a postback mapping changed, use the documented test facility. Record the change and keep the remaining variables steady. When escalating, send the time zone, dates, campaign ID, affected segment and counts so support can locate the issue.

Join AWEmpire as a LiveJasmin affiliate. We may earn a commission if you join through this link.

Sources

• AWEmpire article that informed this guide
• AWEmpire affiliate FAQ